The unglamorous problems are the expensive ones.
Inbox placement falling. Consent records that would not survive scrutiny. Bounce rates climbing quarter on quarter. Suppression logic nobody trusts. Scoped, fixed-price remediation of the problems every growing CRM estate accumulates and nobody owns.
The problem
These problems share three features. They build slowly, so no single quarter forces action. They sit between teams, so no single function owns them. And they compound, so the eventual cost is far larger than the fix would have been.
Deliverability decays until a domain lands in spam and revenue-bearing campaigns stop performing overnight. Consent gaps sit dormant until a complaint, an audit or a regulator makes them urgent. Data hygiene erodes until every report needs a caveat and every campaign needs a manual exclusion list.
In acquisition-built groups all three arrive multiplied, because every acquired business brings its own accumulation.
What usually goes wrong
The symptom gets treated. A new sending IP, a list purge, a warmup schedule. Placement recovers for a quarter and decays again, because the practices that caused the damage were never touched.
The problem sits between teams. Marketing owns the sending, IT owns the domains, compliance owns consent. Each sees a piece; nobody is accountable for the whole, so nothing moves until it becomes an incident.
Cleanups become subscriptions. The estate gets cleaned without the intake rules changing, so it re-pollutes at exactly the rate it did before, and the cleanup gets rebooked next year.
Consent is assumed. What the records actually say, where they came from, and whether they support current sending has not been checked since the records were created, often at a business that has since been acquired.
Action waits for the incident. These numbers drift for years, and the fix is commissioned in the week revenue campaigns stop performing, at incident prices and incident speed.
The work
Each engagement is scoped tightly around one presenting problem:
Deliverability recovery. Diagnosis of placement decline across domains and platforms, sender reputation remediation, authentication brought to current standards, and a sending governance model that stops the decay recurring.
Consent and preference remediation. An honest audit of what consent you hold, where it came from, and whether it supports what you send. Rebuilt capture and preference structures, and suppression logic that one person can explain.
Data hygiene. Duplicate resolution, decay handling, and the intake rules that stop the estate re-polluting after the cleanup.
Every remediation ends with the same thing: the rule set and ownership that prevents the problem returning. Cleanup without governance is a subscription.
What you receive
From the diagnostic: a written root-cause assessment, the metrics that evidence it (placement, reputation, bounce and complaint data as relevant), the exposure if untreated, and a scoped remediation plan with a fixed price attached.
From a full remediation: the fix itself, delivered and verified against a before-and-after baseline; authentication, consent structures or intake rules rebuilt and documented; the rule set and named ownership that stops the problem returning; and a handover walkthrough with the team who live with it.
Scope
Remediation is delivered within your existing platforms and alongside your existing agencies. It does not include platform migration, campaign strategy, or ongoing management of your sending. When the problem is fixed, the engagement ends.
Who this is for
Any business sending at meaningful volume where these numbers have been drifting in the wrong direction. Commissioned by the CMO, Marketing Director or COO, often at the specific moment the drift becomes an incident.
Why Saiga
Nine years inside CRM and lifecycle functions at Disney+, Barclays, Informa and ICAEW, including the regulated environments where consent and suppression carry statutory weight. Platform depth across Salesforce Marketing Cloud, Braze, Eloqua, HubSpot, Dynamics 365 and Dotdigital.
After the fix
The remediation ends when the problem is fixed and the rules that prevent its return are owned. Some businesses then ask Saiga to keep an independent eye on the wider estate; that exists as a monthly oversight arrangement, and it is offered only where the estate genuinely warrants it.
Price
Scoped individually against the presenting problem. Diagnostic from £4,500; full remediation typically £9,750 to £24,500 depending on estate size.
These problems are cheapest the day before they become incidents.
FAQs
Can you diagnose before we commit to a full fix?
Yes. The diagnostic is scoped and priced separately, and stands alone.
Our agency handles our sending.
Fine. Saiga works alongside agencies and does not compete with them. Deliverability and consent problems usually sit in the layer between the agency's remit and yours.
Is this a one-off or ongoing?
One-off by design. Every remediation ends with the rules and ownership that stop the problem returning. If it needs a subscription, it was not fixed.
How fast can you start?
Diagnostics can usually start within two weeks. If placement has collapsed and revenue campaigns have stopped performing, say so; sequencing changes for incidents.