About
Saiga Systems delivers, migrates and runs customer engagement platforms for businesses where getting customer communications wrong carries real cost.
Most CRM problems are not platform problems. Platforms go live without the structure to run them, migrations move the data and leave the rules behind, and quality depends on whoever remembers. Saiga builds that layer: data and events, journeys, templates, consent and suppression, quality assurance and handover, done properly the first time.
Saiga works alongside platform vendors as a delivery partner, and holds referral relationships with some of them. Any relationship is disclosed in writing before work begins.
Jack Gibbs - Founder
Jack has spent nine years working in CRM, lifecycle, and customer communications, across some of the most recognisable names in media, financial services, and professional sectors, including Disney+, Barclays, Informa, and a five-year period leading CRM at ICAEW.
His focus throughout has been the operational layer beneath the platform: how CRM systems are structured, governed, and run, rather than the technology itself. He has worked hands-on across major platforms, including Salesforce Marketing Cloud, Braze, HubSpot, Eloqua, and Dotdigital, and has advised senior stakeholders on making CRM environments scalable, well-governed, and aligned to commercial outcomes.
Much of that work has been in large-scale, regulated, and complex environments, where customer communications have to be both commercially effective and operationally controlled, and where weak governance carries real risk. It is that combination, deep operational experience and a governance-first view of how CRM should be run, that Saiga Systems is built on.
How Saiga works
Inventory before build. Nothing moves or launches until the existing logic is documented.
Consent and suppression first. The rules that keep communications compliant are live before the first send.
Built to be handed over. Every engagement ends with documentation and conventions your team can run without us.